This feels strange to say, but here goes…

I decided to sell my software business, WishList Products and Rhino Support.

What makes this even more strange is that…

There was absolutely nothing wrong with the business or the people I was in business with.  In fact, I love my business partners, I love our team and I love our customers.  Plus, I’m ridiculously proud of what we have created with WishList Member.  Our membership plugin now powers over  54,000+ online communities and membership sites.

So if everything is going well, why would I sell it?

There are four reasons and I detail each of them in this post.

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