Brief Overview

In this episode, I’m going to ask you a question and if you don’t know the answer, your marketing and everything that you’re doing is in SERIOUS trouble!

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Big Ideas

[02:00] What are you known for? if you don’t know how to answer that question, then chances are people have no idea how to share what it is that you do with others. So, you’ve got to have an answer to that question.

[06:30] In the beginning you’re going to create way more momentum if you are focused on one specific thing. if you’re not known for anything specific, it’s really hard for people to spread the message. People want problems solved. They want solutions. If you become known for a specific solution, you’re going to gain a lot more traction. You may have to start really focusing on your messaging and rejigging that a little bit. But you’ve got to be known for something and that’s got to come across in all of your messaging.

Quotes to Remember

“If you’re not known for anything specific, it’s really hard for people to spread the message.” – Stu McLaren

“In the beginning, you’re going to create way more momentum if you are focused on one specific thing.” – Stu McLaren

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