Brief Overview

In this episode I share a SUPER simple technique for instantly boosting conversions with any offer you’re about to make.

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Big Ideas

Explain What People Are Going to Get [01:33]

There’s two big components in an offer, and when you have these two things you will significantly increase the desire for what it is you’re selling.

The first component is to explain exactly what you’re delivering. So, let’s say that you have an offer and it contains a variety of different pieces. You want to explain what people are going to get and you want to explain it in a clear and concise way. So, if it’s a six module course, explain what each module is about. If it’s a membership, explain what’s included in that membership. If it’s a physical product, explain what is included in the package that you’re going to be sending out.

Explain Why People Are Getting It! [03:11]

The second piece to that puzzle is to explain why. If you forget to do this, your customer/prospect will then have to try and figure out the importance of what it is you’re providing. I see people forget the why all the time – and without it, the offer just doesn’t convert. Connect the dots for your audience.

So again, you’re just stitching it together. You’re making it super clear in terms of why you are including and why people should care. If you don’t explain why something is included in an offer, people don’t understand the significance, and the value of your overall offer goes down. When you include the why it gives meaning and it gives value to what it is that you are providing.

Memorable Quotes

“If you don’t explain why something is included in an offer, people don’t understand the significance, and the value of that offer goes down.” – Stu McLaren

“The most effective bonuses simply enable people to get a result easier and faster.” – Stu McLaren

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