I love this group of humans because whenever we are together I always come away thinking bigger. In this episode I’ll share my top 3 takeaways from our latest meeting.

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Big Ideas

The Power of Collective Wisdom [3:39]

In this group, we have seen people form tremendous deep friendships, completely pivot their business, land book deals, do multimillion-dollar launches, quadruple their memberships and business, transition from an open membership to a closed membership, and much more! We’ve also been there for each other during the hard times, doing staff or partnership challenges, launch challenges, and even personal challenges. 

I can’t recommend highly enough to find yourself a group of people who’ll be there for you through those challenges. Whether it’s a paid mastermind, a peer mastermind, you just want to go deep with a group of people who have your back, get to know you, hold you accountable, support you and speak into your business and your life. The true mastermind is all about the relationships. 

I also want to encourage you to go back and listen to Episode 105, where I spoke about how so often in business, we’re trying to make that quick buck instead of playing the long game. And it’s exactly what I’m talking about here – playing the long game with relationships.

The Importance of Delegating Decision-Making [7:35]

We had a guest speaker, Yaro Stark, come to our mastermind and speak about his company that helps people with inbox management. And of the things he spoke about that resonated with me most was the importance of not just delegating tasks, but delegating decision-making. Since we started growing our team, I’ve really been thinking about the tips and tricks that would help me be a better leader. Yaro gave an example of empowering your customer service and customer experience team to be able to solve customer support related issues that are less than $150. It got my wheels turning about all the other areas in our business, marketing related, business building related, leadership-related, that fall under that bucket of delegating not just tasks, but decision making. 

Don’t Be Afraid to Try Stuff [9:19]

The third big theme that came out of this meeting was the importance of experimenting. In business and especially in marketing, we get gun shy. We fear trying stuff because we don’t want to screw it up. And the more success you experience, the more hesitation you will feel. One of the things I shared with the group and with you was our whole debrief of our Searchie launch, where I say that sometimes things are going to be messy, but it’s better to get it going than to try to get it right. That was a quote I heard back in 2004 from a friend of mine named Mike Litman, “You don’t have to get it right. You just have to get it going.”

For instance, there was a discussion around different types of Facebook ads. Instead of creating short ads that lead to some offer, trying out longer ads and 8 to 15-minute videos that have a short call to action at the end, driving viewers to another video, landing page, or offer. And we came to the conclusion that regardless of the length of your videos, the number one factor that drives conversions and sales is consumption of that content. It was interesting to see how the different experiments had some new insights but also had some commonalities in terms of what we know as fundamental marketing principles. 

Moreover, I just finished speaking at Christy Wright’s Business Boutique event, where Dave Ramsey said his multi-million dollar business was built on the back of 90% of the ideas that didn’t work and the 10% that did. That just reaffirms what we’re talking about here – to experiment, to try stuff because there’s going to be a lot of things that don’t work. But there will be a few that will.

Memorable Quote

“You don’t have to get it right. You just have to get it going.” – Mike Litman

“Experiment and try stuff. There’s going to be a lot of things that don’t work. But there will be a few that will.” – Stu McLaren

Resources

Searchie
MYB 118 – This Launch Was Messy But Still Worked!
MYB105 – Making a Quick Buck
Business Boutique Conference
Yaro Stark

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