How To Get More Business – Starting Today Think about one company you love doing business with. Now think about one you don’t. What’s the difference? Chances are, one made your life easier or better and the other somehow complicated things or frustrated you. One major key to building a company that people love, is to make things easy for your customers. From the way you communicate to the way you sell, if you simplify things for the customer today, you will win customers over for years to come. Below is a simple example of what I mean. I’ve also included five areas every business owner can improve to get more business. Continue reading “How To Get More Business – Starting Today”
The Negative Side of Business Cards Business cards have been used for years, but are they really effective? With the influx of smart phones, do people even use business cards anymore? The answer is yes, but the problems still remain the same. It’s not the business card, but the way people approach networking that’s the fundamental problem. Here are some tips on what not to do, along with suggestions on how to improve your follow-up so that people you meet will want to do business with you in the future. Continue reading “The Negative Side of Business Cards”
How To Price Your Product You’ve got a new product idea and you’ve worked furiously to get it ready. The website is done. The shopping cart is hooked up and the autoresponders are written. Everything is all set… except… you can’t figure out what the price should be. If you price it too high, nobody buys. If it’s too low, you don’t maximize revenue. So what’s the “magic formula” for pricing products? Here’s a simple method that’s always worked for me… Continue reading “How To Price Your Product”
Can I Get A Discount? Almost every week we get asked for a discount of our product WishList Member. In the 4 years we’ve been running this company, we’ve never given one. Why? Because I think it’s a mistake. Let me explain… Continue reading “Can I Get A Discount?”
You Are Not Your Market Marketing decisions should never be based on what “you” would do if you were your own customer. You are not your market. You have a biased viewpoint (at least you should if it’s your own product!). And because of that, what “you” would do as a customer would likely be completely different from what your market would do. Here’s a good example… Continue reading “You Are Not Your Market”
What Kind of Entrepreneur Are You? I was reading a blog post from Matt Blumberg and he asked “What Kind of Entrepreneur Are You?” The two types he outlined were a: Starter: Someone who starts businesses but usually doesn’t like running or building them. Builder: A person who may not come up with the idea for a business but is very good at running and building the business. As I sat back and thought about it, I realized something interesting… Continue reading “What Kind of Entrepreneur Are You?”
10 Email Marketing Blunders That Kill Open Rates and Click Throughs After running an online business for 10+ years, you would think I’d have “Email Broadcasting” figured out. Normally I do. In fact, I take great pride in my open and click through rates. But recently I switched email providers (now using Aweber – aff link) and after sending my first email, I had a rude awakening. I made a bunch of basic mistakes resulting in me looking like a complete idiot. So in an effort to turn lemons into lemonade, here’s a list of email marketing mistakes to avoid (so you don’t have to make the same mistakes I did!). Continue reading “10 Email Marketing Blunders That Kill Open Rates and Click Throughs”
