You Are Not Your Market Marketing decisions should never be based on what “you” would do if you were your own customer. You are not your market. You have a biased viewpoint (at least you should if it’s your own product!). And because of that, what “you” would do as a customer would likely be completely different from what your market would do. Here’s a good example… Continue reading “You Are Not Your Market”
What Kind of Entrepreneur Are You? I was reading a blog post from Matt Blumberg and he asked “What Kind of Entrepreneur Are You?” The two types he outlined were a: Starter: Someone who starts businesses but usually doesn’t like running or building them. Builder: A person who may not come up with the idea for a business but is very good at running and building the business. As I sat back and thought about it, I realized something interesting… Continue reading “What Kind of Entrepreneur Are You?”
