After running an online business for 10+ years, you would think I’d have “Email Broadcasting” figured out.

Normally I do.  In fact, I take great pride in my open and click through rates.

But recently I switched email providers (now using Aweber – aff link) and after sending my first email, I had a rude awakening.

I made a bunch of basic mistakes resulting in me looking like a complete idiot.

So in an effort to turn lemons into lemonade, here’s a list of email marketing mistakes to avoid (so you don’t have to make the same mistakes I did!).

Continue reading “10 Email Marketing Blunders That Kill Open Rates and Click Throughs”